The Patina, Capitol Singapore
Marc Dardenne, CEO of Patina Hotels & Resorts, shares his vision on the much awaited opening of ‘The Patina, Capitol Singapore’ with us.
A hospitality leader with over 30 years of international experience spanning across three continents, Marc Dardenne’s list of accolades includes ‘CEO of the Year’ and ‘Excellence in Hospitality Leadership’ in the Middle East. Instrumental in the launch of the world’s first Armani Hotel in Dubai, followed by the second Armani Hotel in Milan, Marc also developed the luxury hotel brand, The Address Hotels + Resorts in Dubai and Atmosphere, the world’s highest restaurant, in the iconic skyscraper Burj Khalifa. He also held prior key roles at The Ritz-Carlton in Dubai and Bali, and Grand Hyatt in Singapore.
Tell us about the upcoming The Patina, Capitol Singapore.
Patina Hotels & Resorts is a new luxury hospitality collection that aims to combine consistent, outstanding service delivery with a lifestyle aspect. Our motto is “Distinctive Memories, One guest at a time,” where each guest has a bespoke luxury experience and we create positive memories during their stay.
Guests look for the “heart ware” of a hotel, that is, authentic bespoke service, combined with distinct, positive travel memories they can remember for years to come. They are also looking for culture, location and provenance. This is why we are launching The Patina, Capitol Singapore, at the city’s first integrated luxury development in the Civic and Cultural district in the third quarter of this year. The development is rich in heritage and has a strong, yet welcoming sense of place. The hotel comprises Capitol Building and Stamford House, two venerable heritage buildings that command distinctive architecture and interior design.
Patina Residence Club is another of our signature features that we are offering at Eden Residences Capitol Singapore, in conjunction with The Patina, Capitol Singapore. With attention to individual service in mind, Patina Residence Club is a global Patina Hotels & Resorts concept, where luxury residential owners within integrated developments can enjoy Patina’s tailored hospitality services.
Our Residence Club Managers are professionals on hand to fulfill every need and requirement, be it culinary, housekeeping or lifestyle, with utmost sophistication and discretion.
What makes Patina different from other luxury hotel brands?
We have done market research and geared Patina Hotels & Resorts towards the newly affluent, both in the emerging and existing economies. They are looking for a luxury hospitality offering with a strong sense of place and intuitive service. This is why we are going to offer our “24/7” stay, where guests staying at The Patina, Capitol Singapore’s Stamford Rooms, as well as Stamford, Bidwell and Patina Suites can enjoy a full 24 hour use of their room from the time they check in. Also, we will have our trademarked Patina 360°Concierge and One-to-One anticipatory services, in a surrounding of indigenous art and architecture, to create authentic, positive and unforgettable experiences. Online and social media reviews play an important part in influencing a traveller’s hotel experience so our focus is going to be a luxury operator with different distribution strategies.
How do you see Patina Hotel & Resorts 10 years from now?
We are planning to carefully expand the brand ensuring that every Patina hotel truly represents our core values. The Patina, Thanburudhoo Maldives is under development and will open in 2017 and we are in advanced discussions for projects in Shanghai and Sydney. Other target destinations include Bali, Jakarta, Bangkok, Phuket, Dubai, Oman and selected key destinations in Europe. We have not set ourselves a target in terms of numbers of hotels to be opened in 10 years as we want to ensure that every Patina hotel becomes a master piece with a distinctive identity truly reflecting the local environment and culture that becomes better and better over time.
What are some of the unique offerings of Patina?
Patina Hotels & Resorts is an ultra luxury lifestyle hospitality group, focusing on a strong sense of place, distinctive architecture and interior design. Our team of dedicated ambassadors infuse our trademarked Patina 360°Concierge, where each of them will have a profound knowledge of the city and culture and confidently engage with our guests. It is important to offer exciting, memorable and indigenous cultural experiences to our guests and this can be anything from a bespoke cultural itinerary of the best art exhibitions and plays in town to arranging a visit to a Singaporean family’s home in the suburbs.
How do you compare your prior openings of Armani Hotels & Address Hotels with Patina?
Every opening is different and exciting but brings challenges that need to be overcome but it all comes down to attracting the right team of talents. I must say that we have been able to attract the best of the best in terms of leadership for our hotel in Singapore and I am excited to work with our management team towards a successful opening.