Many luxury properties cater to an audience that expects a heightened sense of aesthetic sensibility, with private art collections on display in their interiors. Making a statement with the colour, character and drama that the chosen art form brings to the lobbies, corridors, restaurants or rooms, the art connoisseur tends to rely on a few high impact pieces or concepts.
The Australian-owned-and-operated, Art Series Hotel Group goes a step forward by basing their entire boutique hotel around art and sculpture. Their conviction, “that art inspires fine living” is lived out through their art series hotels, befittingly called ‘art series studios’.
Launched in 2009, the collection of luxurious boutique hotels and Art Series Residences sought inspiration from Australian contemporary artists and dedicated themselves to some of the most well-known artists of the region. Located in the hottest art and cultural hubs, these art inspired boutique hotels have made a place for themselves. Strategically located in cities that see good business and leisure traffic, they call Melbourne, Bendigo and Adelaide home. The philosophy is simple; an Australian artist works closely in the development of the hotel, carrying the artist’s name and transforms the property into an exclusive domain of their artwork.
Each of the six properties takes design inspiration from namesake artists, infusing their works and personality throughout the hotel to create a truly art-inspired experience. With original artworks and prints adorning walls and halls, the celebration of the artist and his/her work is complete with dedicated art channels, art libraries, art tours and art utensils for guests to embrace.
The success of the initiative has given further impetus to the management who see the concept of art
hotels as a bridge between the tourism industry and the broader city art scene. It goes without saying that a lot of investment and energy has also gone into training staff through an education programme, learning about the various , their many nuances and strengths.
The Cullen at 32 Commercial Road, Melbourne is a fashionable hotel named after Adam Cullen who uses bold colours and concepts. The property opened in 2010, with reasonably sized rooms with all basic amenities that one would expect.
The Larwill Studio is located on Flemington Road, Parkville and is inspired by the great Australian artist, David Larwill. Here guests find it easy to immerse themselves in the creative process of the artist’s world by just being attentive observers.
The Watson in Walkerville, South Australia is set amongst tree-tops of a leafy village overlooking Adelaide Hills. It draws inspiration from artist, Tommy Watson. Special conducted art tours allow guests to linger in the art library browsing through art journals and a dedicated art channel adds to this unique experience.
The Schaller Studio at Bayne & Lucan Street, draws from the art and cultural overtones of Bendigo and is inspired by contemporary expressionist artist, Mark Schaller. Working fluently with multiple art forms including sculpture, ceramics and painting, the artist’s bold array of abstract shapes and colours capture his visual experiences and local surroundings perfectly.
The Olsen in South Yarra, Melbourne is located in a chic South Yarra precinct and is home to a number of John Olsen’s seminal works. The Blackman at St Kilda Road, Melbourne, named after Charles Blackman is well known for his Alice in Wonderland series, where he articulates life with dreamlike poetry.