Over 24 years in, witnessing and moulding the cruise tourism model in Asia, what needs to be done to get more Asian guests on board cruise liners?
In view of the untapped mass affluent Asian travellers whom have yet to set sail on a cruise holiday, the Asian cruise market remains unprecedentedly strong for the years to come. The debut of Dream Cruises’ inaugural ship, Genting Dream in November 2016, enable us to satisfy the growing demands of the high-end markets across the region. Greater awareness is essential for top of mind brand recall so that Asian travellers will truly appreciate and be inspired by the beauty of a luxury vacation at sea; Dream Cruises is a must visit holiday destination for both young and old.
Dream Cruises’s all-Asian offering…
Currently, majority of the cruise ships that are home-ported in the Asian region are mainly targeted towards the mass market with the occasional high-end seasonal ship deployments. Dream Cruises on the other hand, is the first-ever Asian luxury cruise line, created and based in Asia with its purpose-built new ship, Genting Dream, offering an unparalleled inspirational luxury vacation for Asian holidaymakers.
Elements of luxury introduced by Genting Dream…
Dream Palace, is a unique ‘ship-within-a-ship’ enclave of exclusivity and style on board Genting Dream, where 142 spacious suites offer dedicated European & Chinese butler services as one of its unique features. On call 24 hours a day, Dream Butlers will even perfectly press garments and shine shoes. They will also arrange priority spa, dining and excursion reservations. Afternoon tea, dinner or cocktails will be graciously served in guest suites, and room service delivery to any F&B restaurants on board.
Guests can appreciate an eclectic array of over 35 restaurant and bar concepts where they can savour the very best of Asian and international cuisine, with an emphasis on quality and authenticity. Internationally-acclaimed Australian chef Mark Best brings culinary artistry to the table for discerning diners of Genting Dream with his very first restaurant at sea – “Bistro by Mark Best”.
The world’s first Johnnie Walker House at sea is a place for consumers to discover the rich heritage of Scotch whisky. Wine connoisseurs are able to appreciate an array of rare wines and fine vintages at the Penfolds Wine Vault.
Asian guests can be enthralled by ‘China’s Got Talent – The Dream Experience’, a theatrical representation of the global TV phenomenon and the first ‘China’s Got Talent’ show at sea. Other entertainment highlights include the iconic Singapore club brand, Zouk, bringing its unforgettable parties to the sea for the first time. Guests can dance to world class DJs and enjoy a dazzling fireworks display at Zouk Beach Club.
Which one restaurant, the one room and one entertainment joint would we find you on your off day?
You will probably see me relaxing in one of the Dream Palace spacious suites or even the Garden Penthouses that are among the most spacious duplex penthouses at sea, enjoying the luxury amenities and the excellent European butler services. I would definitely dine at the “Bistro by Mark Best’ restaurant. I may get adventurous on the zip-line and waterslides, and perhaps proceed to the Zouk Beach Club for a night of great party, music and fireworks. At times, I may unwind at Crystal Life Asian Spa, Crystal Life Spa or Crystal Life Wellness.
Sailing into the Ha Long Bay…
Ha Long Bay is famed for it’s towering limestone pillars and tiny islets that rise from the emerald waters of the Gulf of Tonkin. The spectacular islands, weathered by time and tide, are a vision of ethereal beauty.
What are the 5 essential things that a guest must check out …
Bring your swim suit, as Genting Dream has an array of facilities including swimming pools and a Waterslide Park that features six slides ranging from gentler ones for the whole family and wilder ones for thrill-seekers. Pack light with the essentials, as Genting Dream has more than 1,000 square metres of floor area and provides luxurious bathroom amenities (Salvatore Ferragamo for staterooms & Etro for suites and above).
For suites guests, from the moment you arrive, you will be coddled with an incomparable level of hospitality from our dedicated European butler service. All suites guests, which are also our exclusive Genting Club members are at liberty to sample everything on offer.
Do check out our rope course with a 35m zip line situated 18 decks above the sea over the side of the ship to experience the thrill of flying across the ocean.
For parents, you could let your children join us at our Little Panda’s Club, a fun activities & video games centre featuring the latest kids’ technology. All staff are professional and certified Child Care professionals
Genting Dream is head and shoulders above the rest…
What set us apart from the competition is our unyielding commitment and capability to offer inspirational luxury which is Asian at heart and international in spirit for all our valued guests.
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