New Gem in the Alps

The 95-year old British luxury auto manufacturer has given Austria its latest acquisition in the luxury hospitality market. The third such property, after the successful launch of luxury suites at St. Regis hotels in New York and Istanbul, Bentley has built a mountain lodge in the Tyrol region of the Central Eastern Alps. The Bentley Lodge Kitzbühel, located in Kitzbühel, is a fully serviced and luxuriously furnished 8-room chalet that is ensconced in the midst of an Alpine hot spot, located right at the base of the famous Hahnenkammrennen downhill ski race.

Managed by Bentley Motors in partnership with hotelier Richard Hauser, the chalet is open for private bookings. Though it houses a state-of-the-art spa, gym, swimming pool, cigar lounge, private cinema, bars and a fine dining restaurant, it is not a typical luxury resort. Targeting a very select market of clients and friends of Bentley, the property is especially attractive for sports buffs who come to attend international events such as the Austrian Open tennis tournament, Kitzbüheler Alpenrallye and the annual World Cup ski races.

Adding to its classic vintage appeal is the fact that it was originally a forester’s lodge built in 1919. The current remodelled version is furnished with the same materials and finish that characterises the interiors of the Bentley car, exuding the true spirit of the original British gentleman driver. Drawing from techniques, materials and details found in the interiors of Bentley’s vehicles, the property is faithful to the local architecture of the area. Built with traditional Tyrolean stone pine wood and natural stone from the Upper Tauern region, the chalet blends effortlessly with its surroundings and yet stands tall simply because it knows how to serve luxury on a platter for the discerning few.

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