Sulwhasoo luxury cosmetic line on display at their fagship store

Stylish Shopping in Seoul

A list of trendy shops from Gangnam to Hannam!

The affluent area of Seoul’s playground for the rich and famous, made known worldwide by Singer PSY who put ‘Gangnam’ style on the world map as the region of Seoul fabled for its luxury living, sleek glass architecture, and every street, a catwalk of Asia’s most glamorous and dandy.

The foot spa at Village 11 Factory
The foot spa at Village 11 Factory

Boon the Shop
A multi-shop, created by Shinsegae group and creative director Milan Vukmirovic, this has the widest selection of fashion, beauty and living products in Seoul; Boon the Shop philosophy is to cater to ‘upping one’s lifestyle’. Here you can find all your favourite brands such as Alexander McQueen, Maison Margiela, French design brand LEXON, and toy shop brand Kinkirobot.

Sulwhasoo flagship store
Opened in 2016, the iconic building of Sulwhasoo enables customers to fully experience all the product lines offered by the luxurious Korean cosmetic brand. The flagship store showcases the long brand heritage throughout the entire building and offers exclusive line products. The first standalone flagship store also offers two types of spa experiences; ‘Sulwhasoo Spa’ in the basement caters to premium anti-aging services, while on the fourth floor, the more contemporary sister, Sulwhasoo Balance Spa, allows customers to design their own spa program according to their skin conditions.


© This article was first published in Aug-Sept 2017 edition of World Travel Magazine.

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