Shopping along Zurich’s Bahnhofstrasse, which many refer to as the most expensive street in the world, is a shopper’s paradise. Equally as desirable are the many designer boutiques that lie hidden along the narrow streets of Old Town, between Bahnhofstrasse and the Limmat River; and today, the trendy district of Aussersihl is popular with the locals and tourists alike. Beyond the world-class shopping for high-end items and quirky local gifts, the atmosphere is relaxed and posh, while also being easily accessible and meticulously clean. Zurich’s Old Town is home to a number of smaller traditional shops and stores, and today, Zurich-West is a whole new experience with the larger local brands such as Freitag (Grüngasse 21) and many more unique products that can only be found in this area.
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