VisitBritain and Barclay’s Premiere League extended their five year partnership until 2016. The focus of this partnership is to attract and maintain English football fans who visit each year. Breaking Travel explained, “The popularity of recent pre-season tours by the likes of Manchester United, Arsenal, Liverpool and Manchester City and the huge buzz at the start of this season has further emphasized the global passion for the Premier League.”
VisitBritain shows its devotion to the partnership and is now the biggest football campaign in the tourist board’s history. Breaking travel news elaborates on the campaign explaining that a s part of its largest campaign, Steven Gerrard, the England and Liverpool captain will feature in GREAT advertising promoting Britain as a wonderful place to visit and watch sport. The agreement will give potential visitors the opportunity to play an inspirational season-long digital game to win a trip to Britain, which will sit on VisitBritain’s new Love Wall. The fully integrated campaign, under the tag line ‘Take Me There’, will also include new player interviews, options to book match breaks via Thomas Cook Sport, information on favorite clubs, suggested tourist attractions close to the stadium and access to latest fixtures and results.
Richard Scudamore, chief executive, Barclays Premier League said upon signing the agreement: “What supporters around the world see when they watch the Barclays Premier League on TV are some of the world’s best footballers playing exciting football in packed stadiums where there is a fantastic atmosphere.”