Dubai, a city synonymous with architectural marvels and technological advancements, has emerged as a leader in integrating global art with cutting-edge technology. The ARTE MUSEUM DUBAI, located on the 2nd floor of Dubai Mall, presents a groundbreaking immersive art experience titled ‘ETERNAL NATURE’ Exhibition. Spanning 30,000 square feet, this digital art spectacle is a must-visit experiential attraction for both tourists and residents, offering a visually stunning journey through natural landscapes and the city’s cultural tapestry, transformed into new media artworks.

Produced by the acclaimed Korean digital design company d’strict, known for public media art installations such as “WAVE” in Seoul’s K-POP Square and “Whale #2” and “Waterfall-NYC” in New York’s Times Square, ARTE MUSEUM DUBAI comprises 14 zones that blur the lines between reality, fantasy, and hyper-reality. Visitors are virtually transported to the base of towering waterfalls, strolling beaches, and can even admire the aurora borealis. The journey through the galleries envelops audiences in a world of blooming camellia flowers, undulating waves, and bioluminescent animals, culminating in the awe-inspiring sight of thundering pink clouds.

ARTE MUSEUM DUBAI BEACH AURORA

The museum also unveils two brand-new artworks inspired by the Middle East’s landscapes and cultural heritage: GARDEN ‘LIGHT OF DUBAI’ and LIVE CANVAS ‘DESERT’. GARDEN celebrates the fusion of Western and Eastern artistry, while the LIGHT OF DUBAI exhibit captivates with its vibrant, surreal golden radiance. LIVE CANVAS – DESERT provides an interactive experience where visitors’ creations merge with a canvas, unfolding the mystical landscape of the desert through a captivating cycle of day to night.

Interactive elements like the LIVE SKETCHBOOK exhibit allow visitors to draw their own animal, scan it, and bring it to life on the exhibition walls, surrounded by the sights and sounds of a peaceful jungle. The ARTE TEA BAR offers a unique teahouse experience with tea-based mocktails infused with flavours matching each zone, engaging all five senses.

 

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The ARTE MUSEUM DUBAI’s soundscape, created by globally renowned composer Young-gyu Jang, and the accompanying scents, overseen by Marianne Nawrocki Sabatier from the Grasse Institute of Perfumery, further immerse visitors in this awe-inspiring digital realm. Sean Lee, the CEO of d’strict, states, “Our paramount mission is to transport our audience into an awe-inspiring digital realm, meticulously crafted to awaken all their senses.”

Read More: Dubai’s 5 Adventure & Thrills For Your Bucket List

ARTE MUSEUM DUBAI showcases Dubai’s commitment to fostering innovation and creativity, providing an unparalleled experience that transcends traditional art exhibitions and highlights the potential of digital technology to redefine our interaction with art. ◼

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© This article was first published online in Feb 2024 – World Travel Magazine.