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Redefining Rome’s Luxury Landscape: A Look Inside Bulgari Hotel Roma. From the cobblestone streets of Rome, rich with centuries of history, emerges a new icon of Italian elegance – the Bulgari Hotel Roma. Standing majestically in the heart of the Eternal City, this luxury haven adds a layer of contemporary glamour to Rome’s already exquisite hotel scene. Perfectly positioned at 10 Piazza Augusto Imperatore, the Bulgari Hotel Roma offers a commanding view of the Mausoleum of Augustus, further enhancing the profound connection to the city’s classical past.
As the ninth offering in Bulgari’s portfolio of luxury hotels around the globe, and the second in Italy after the brand’s Milan venture in 2004, Bulgari Hotel Roma is a testament to the luxury brand’s commitment to excellence and refinement. Occupying a sprawling edifice of six floors, the hotel is home to 114 rooms, including 48 suites, each thoughtfully decorated in four distinct colour palettes: white, yellow, red, and green.
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Each corner of the hotel tells a story of Rome, its history, and its culture. Designed by architect Vittorio Ballio Morpurgo, the Bulgari Hotel Roma seamlessly integrates the grandeur of Rome’s architectural heritage with Bulgari’s unmistakable touch of luxury. At the entrance, guests are greeted by an imposing marble statue of Emperor Augustus from the esteemed Torlonia collection, a fitting tribute to the city’s glorious past.
Bulgari’s deep-rooted love for artistry and craftsmanship is on full display throughout the hotel. The intricate handmade mosaics inspired by iconic Bulgari motifs, meticulously crafted in the province of Friuli, infuse the hotel with a unique charm. The hand-blown Murano glass lights and the precious Ginori vases from the 1930s further enhance the visual narrative, reinforcing the harmonious fusion of traditional Italian design with modern aesthetics.
Bulgari Hotel Roma is not just a hotel; it’s a temple of luxury hospitality. Its appeal lies in the use of precious materials, the embodiment of elegance in its design, and the service it offers guests. The Bulgari suite, covering an entire floor, is a testament to this commitment, offering luxury to discerning guests.
The experiences at Bulgari Hotel Roma
Beyond the exquisite rooms, the hotel offers a variety of gastronomic, wellness, and leisure experiences. “Il Ristorante” is helmed by Michelin-starred chef Niko Romito, one of Italy’s top culinary maestros. He, along with Chef Emilio Di Cristo, curates a contemporary Italian menu, transporting guests on a culinary journey through Italy’s diverse regions. From the Bvlgari Bar, guests can relish unparalleled views of Rome while enjoying their favourite drinks.
The Spa at Bulgari Hotel Roma provides a sanctuary for relaxation, featuring a Roman bath-style swimming pool adorned with columns, gold mosaics, and a fountain. On the rooftop, the terrace, “La Terrazza”, invites guests to unwind in cabanas and lounge areas while soaking in panoramic views of Rome’s skyline. For those with a sweet tooth, the Bulgari Dolci boutique offers a chance to savour the renowned Bulgari ‘chocolate gem’ along with a selection of traditional Italian pastries from the La Pasticceria – Niko Romito menu.
The hotel’s renovation was meticulously executed by ACPV (Antonio Citterio Patricia Viel), the architect behind all of Bulgari’s hotels and resorts, further cementing the continuity in Bulgari’s vision for its hotel portfolio. With future openings planned in Paris and Tokyo, Bulgari is set to continue its tradition of bringing Italian elegance to the world, a journey that started with Bulgari’s flagship store opening in 1934 on Rome’s Via Condotti.
Bulgari Hotel Roma serves as a beacon of Italian luxury, where the past, present, and future come together to create a unique narrative. It is a space where guests can experience Rome in an entirely new way, steeped in luxury, elegance, and, above all, the incomparable charm of Bulgari. ◼
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© This article was first published online in June 2023 – World Travel Magazine.