Rose may be undergoing a worldwide boom, but it came from humble roots.
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Rose may be undergoing a worldwide boom, but it came from humble roots. A century ago the pink drink was produced cheaply in France’s poorer Provence region, which stretches from Avignon in the West to Monaco in the East. Parisian sophisticates preferred the bitter complexity of reds from Bordeaux and Burgundy, and were mistrustful of such a bargain drink.
Over the last 25 years, that’s all changed. Foreign vineyard owners like Brad Pitt and Angeline Jolie have brought marketing know-how to Provence. Better still, a volley of cool country hotels have been carved out of ancient mansions near to Château Miraval.
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