Having a prominent history of firsts in the wellness space and renowned as an industry innovator, Westin Hotels & Resorts announced the mega global launch of the Westin Well-being Movement, a $15 million brand wide campaign tailored to enhance the well being of luxury travelers and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.
Nearly 200 hotels and resorts will hold wellness events and programs open to the public including scenic guided 5K runs, Heavenly Spa mini-appointments, SuperfoodsRx Juice Bars, group yoga sessions and more. Westin is the first hotel brand to launch a brand-wide mindfulness and meditation program.
“At Westin, our mission is to be a partner in our guest’s well-being before, during and after their stay and this is the motivation behind this movement,” said Brian Povinelli, Global Brand Leader for Westin Hotels. “We are proud to partner with some of the world’s premier wellness brands and experts to provide innovative, personalized offerings at our hotels around the world, with the goal of inspiring and empowering our guests and associates. Headspace is a brand who shares our passion for improving the health and well-being of communities around the world and we are thrilled that Andy and his team will be a part of this journey.” He added