Helsinki Airport is collaborating with Finnair to transform runway 2 into the “ultimate” fashion catwalk.
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Helsinki Airport is collaborating with Finnair to transform runway 2 into the “ultimate” fashion catwalk.
The fashion catwalk will showcase the work of some finest designers from China, Korea, Japan, the UK, Sweden, Denmark and Finland presenting their latest collections at the ‘Match Made in HEL’ event that will be hosted on the 24th of May at Helsinki Airport.
The designers, who will be announced in March/April, have been nominated to represent some of the most interesting and inspiring trends emerging from the fashion industries of Asian and European countries.
Finavia Vice President, Marketing and Business Development Katja Siberg said: “Helsinki Airport is a key hub for Asia-Europe travel, and every day thousands of people transfer through the airport on their journey between these destinations. The airport, located along the shortest route between Asia and Europe, is a constant inspiration for us, and on 24 May fashion designers from both the West and East will meet here for this special runway show.”
Adding to this, Finnair Vice President, Brand, Marketing and Loyalty Johanna Jäkälä commented: “The combined glamour of the fashion and travel industry share a long history. Air travel has long played a key role in setting the pace of fashion trends across the world. Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights. With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents.”
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